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Biotivia created a virtual development team comprised of its research scientist and pharmacist, and technical experts and scientists Pfizer and Martek. The two other companies are normally competitors but in this case they worked in collaboration with our scientists as members of a team with a common objective. This was facilitated by the nature of the challenge and the shared mission to create a novel supplement that would increase awareness for non-marine based Omega 3 supplements globally.

Biotivia had already identified the products made by both companies as key ingredients in GO-3 therefore, for the purpose of this project, they were not really in competition with one another.

Another area in which the development of Green Omega 3 differed from most other such projects is that we brought Pfizer in from the beginning as our choice of consultant on the encapsulation technology. Biotivia rejected the traditional practice of using gelatin capsules for all oil-based supplements, including all fish oil and vegetarian Omega 3 products. Pfizer owned a capsule technology, known as Licaps, which Biotivia had identified as the ideal container for the new blend of vegetable oils and solids.

The advantage of Licaps, unlike other capsule types is that we can combine liquids and solids in the same capsule. An equally important aspect of these capsules is that they are impervious to oxygen. Furthermore Licaps are shaped like conventional cylindrical capsules rather then spherical gel caps and are comprised of all vegetable materials, unlike capliques and gel caps which normally contain animal products.

One additional area of innovation was the separation of the encapsulation of the product from the final bottling, labeling and testing processes. Biotivia utilized Pfizer in Belgium for the capsule processing, as this is their strength, and moved the completed capsules under refrigeration to Officina Farmaceutica Italiana (OFI), Biotivia’s processing affiliate in Bergamo, Italy, which had proven itself to be a reliable, flexible and high quality partner for Biotivia over the past many years. This system provided a high level of control to Biotivia and allowed the company to create smaller batches with different packaging geared to different countries and languages and economies, something that would have been impractical to do at Pfizer.